Our Challenge: Create consistent branding throughout all of the videos while working on a 40+ person team.

We tackled this by outlining goals and messages for the videos that would suit the target audience for the UNC Outdoor Education Center, making sure it was cohesive with the overall vision for the brand.

We created general promotional videos, personal interviews, and short form social media content. All of the videos have the same warm and inviting feel with a clean editing style.

You can check out more of the campaign at http://corcampaign.com/